A digital presence for crafted perfume oils

Heru Hair is a New Zealand based hair oil brand, specialising in scented hair oils using natural ingredients. With a brand identity already in place, I was approached to create an eCommerce Shopify website, and photoshoot, to expand their reach.

Client
Heru Hair

Sector
Beauty / Retail

Disciplines
Website Design
Social Media Image Creation
Product Photography

A black spray bottle labeled 'Lavender,' lying on a textured gray surface with scattered lavender seeds and dried lavender stems around it.

Shooting the product for the website

Heru Hair’s core values revolve around complexity, balance, and a deep reverence for nature. To communicate the essence of the products across the website and beyond, I staged a product photoshoot that uses natural materials and ingredients together. The dark nature of the scene reflect the raw scents of the products, and evoking a serene environment that mirrors the experience of using the oils.

A black bottle labeled 'Heru Hair Rose' with a spray nozzle, placed on a flat grey stone, surrounded by dried pink and beige rose petals against a dark background.
A black bottle of lavender scented perfume or essential oil with a spray nozzle, placed on a dark surface with scattered pebble stones and a piece of driftwood in the background.
A black spray bottle labeled 'Heru Hair Rose' with dried rose petals scattered around it on a dark surface.
Black spray bottle labeled 'Heru Hair Magnolia & Peony' with leaves and brunette hair strands in the foreground, dark background.
A black bottle of lavender scented hair oil on a dark surface surrounded by lavender seeds and a piece of driftwood.
Black bottle of hair oil with a spray pump labeled 'Heru Hair Magnolia & Peony' sitting on a gray stone, surrounded by dried leaves, a smaller gray stone, and a piece of driftwood on a dark textured background.

Driving the brand forward with a digital presence

I worked with Heru Hair to create an eCommerce Shopify website. The brand imagery introduces customers to the brand and sets the tone, thereafter the focus is on educating about the products and creating a clear navigation to purchase.

I also created a series of images to help start up their social media channels and expand the digital presence.

Homepage of a website for Heru Hair, featuring herbal hair oil bottles labeled lavender, rose, and chamomile and peony, with dried flowers and leaves on a dark background.
Online product page featuring Heru Lavender Hair Oil 50ml, priced at $59.00. The page includes an image of the hair oil bottle, product details, ingredients, scent profile, usage instructions, and options to select quantity and add to cart.
Two mobile phone screens displaying a hair oil e-commerce website. The left screen shows a dark-themed page with a bottle of hair oil, roses, and a "Shop now" button. The right screen shows a product detail page of a lavender hair oil priced at $59.00.
Collection of three product images and two black-and-white quote images promoting Heru hair care products. The first shows a mobile website for Heru with a black background and a smartphone display. The second shows a single dark spray bottle labeled 'Magnolia & P,
Three bottles of hair oil with black labels labeled lavender, rose, and tea & peony, aligned on a dark surface with dried lavender, roses, and leaves on the left side.

branding

website design

digital marketing

print design

packaging

branding website design digital marketing print design packaging