Paid social media campaigns for Les Mills International

Les Mills International are a global fitness brand situated in 22,000 gyms in over 100 countries – alongside their digital subscription service LES MILLS+ and Equipment offering.

Paid social media is a fundamental driver of traffic for LM+ and Equipment, with creatives used across Meta and TikTok. With the Les Mills brand identity already set, I was tasked with creating innovative and refreshing designs for paid media campaigns for different teams within the organisation.

Client
Les Mills International

Sector
Fitness and Wellbeing

Disciplines
Social Media Marketing

Various LesMills fitness equipment including weights, resistance bands, mats, and accessories arranged on a light background. Text at the bottom reads "On LesMills Equipment" with a green button labeled "Choose Happy."
Collection of Les Mills fitness equipment including resistance bands, mats, fitness trackers, and weights, displayed on a light background.
Temporary digital graphic for Instagram promotion showing merchandise discounts with images of women working out, dancing, and exercising, with promotional text in bright green and white, including '25% OFF ANNUAL PREMIUM'.
Four fitness promotion posters featuring diverse women in various workout poses and activities, with motivational text and branding for Les Mills+.
A series of four digital advertisements promoting LeS Mills fitness programs with motivational quotes, images of people working out, and free trial offers in black, white, and neon green color scheme.
Close-up of a person's hand gripping a weightlifting belt and black straps on a 16.5 pound kettlebell, with a partial view of the person's torso, wearing gray shorts.
A person holding a Les Mills kettlebell with the words 'CHOOSE HAPPY' written in green on it.
Three digital posters advertising a cyber sale, each featuring a woman smiling and raising her hand, with green text 'CYBER SALE' and details about a 12-month subscription for the price of 4 from Les Mills.
Instagram post from Les Mills promoting a holiday campaign with gift card offers and monetary donations, featuring images of gift cards, fitness partners, and pricing details.

branding

website design

digital marketing

print design

packaging

branding website design digital marketing print design packaging